KNOW YOUR WHY - In life and business

Have you ever paused to consider your life’s purpose? I mean, truly consider the impact you’ll leave behind. I hadn’t, not until the spring of 2018.

After losing a cherished family member—an innate teacher who always guided me toward life’s lessons—I began questioning and searching for my purpose. Hours turned into days of deep contemplation. When I finally emerged, I was resolved: my purpose, whatever it may be, had to resonate with my personal and professional life. It should be small in scope yet bear global significance.

Setting my sights on life’s aspirations, I realized my personal “why” should embrace a broader ambition—to contribute to my local and global communities. Aligning my lifestyle with The Good Life Goals (a personalized version of the United Nations 17 Sustainable Development Goals) felt like a natural fit. And then, as if by fate, I discovered that the idea of being a good ancestor seamlessly intertwined with my intentions. Just as my family member had left a legacy of teaching and guiding, I felt compelled to create a legacy of positive impact that would carry through generations. The timing couldn’t have been more serendipitous.

Learn about the Good Life Goals.

What are the Good Life Goals?

The Good Life Goals are a set of personal actions that people around the world can take to help support the Sustainable Development Goals (SDGs). They are lifestyle actions for individuals that are carefully aligned with the 17 SDGs; 169 targets and 300+ indicators. The Good Life Goals were created to inspire individuals to participate in the conversation and act for social good.


What are the Sustainable Development Goals?

In 2015, world leaders agreed to 17 goals for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Guided by the goals, all over the world people and societies are actions are taking action to make our planet more sustainable and together build a better future, for everyone.

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