KNOW YOUR WHY - In life and business

Ever thought about what your purpose is in life? I mean, really think about how you will make your mark. I didn’t.  Not really, until  the spring of 2018.


After the passing of a much loved family member at the golden age of 94 years, I found myself questioning and searching to understand my purpose. I spent considerable time in deep contemplation and when I finally came up from it, I decided that whatever my purpose was to be, it needed to be relevant to my life, both personally and professionally, small in scale, but grand enough in design to have global significance.


I set out to establish good life goals and realised that the ‘why’ in my personal life must stretch to include a larger aim of doing social good for my community – local and global. Linking my personal lifestyle to the United Nations 17 Sustainable Development Goals was an easy fit. Around the same time, I learned that the World Business Council for Sustainable Development (WBCSD) and United Nations Environment launched a sustainable lifestyles campaign, fittingly named, The Good Life Goals. What are the chances right?? I could not have timed this any better.

Learn about the Good Life Goals.

Introducing the Good Life and Global Goals

What are the Good Life Goals

The Good Life Goals are a set of personal actions that people around the world can take to help support the Sustainable Development Goals (SDGs). They are lifestyle actions for individuals that are carefully aligned with the 17 SDGs; 169 targets and 300+ indicators. The Good Life Goals were created to inspire individuals to participate in the conversation and act for social good.


What are the Sustainable Development Goals / Global Goals

In 2015, world leaders agreed to 17 goals for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Guided by the goals, all over the world people and societies are actions are taking action to make our planet more sustainable and together build a better future, for everyone.

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